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Academy

Inside the new capability programs shaping modern teams.

How extend Academy turns practice into learning systems for leaders, operators, and emerging talent — and why the programs are built around live work instead of a curriculum.

Yara BenkhaledHead of Academy2 min read
A team working together around screens in a bright studio
Cohort 06, week two. Every session runs against a brief that is already live.

Most corporate training fails in the same quiet way. It is scheduled away from the work, taught by someone who is not accountable for the outcome, and assessed on whether people attended. Six weeks later the team is back where it started, with a certificate and a slide deck nobody opens.

We built the Academy programs the other way round. A cohort does not study a discipline; it runs a real brief under supervision, with the practitioners who would otherwise be doing it sitting on the same side of the table. The learning is the residue of the work, not a substitute for it.

Three tracks, one structure

The programs split by altitude rather than by subject, because the constraint on a director is different from the constraint on someone in their second year.

  • Leadership: decision quality under incomplete information, and how to buy capability without buying dependency.
  • Operators: the workflow layer — briefing, booking, measurement, and the handoffs where campaigns usually lose their week.
  • Emerging talent: craft fundamentals, delivered against live production with a named reviewer.

Nobody gets better at a discipline by watching it explained. They get better by doing it badly once, with someone experienced close enough to say why.

Three colleagues reviewing work together at a table
Review is scheduled, named, and short. It is the only part of the program that never moves.

What we measure

Attendance tells you nothing, so we do not report it. Each cohort is measured on three things: the cycle time of the work it produced, the number of decisions the team could make without escalating, and whether the practice survived ninety days after the program closed. The third one is the only measure that has ever predicted anything.

The programs are deliberately small. A cohort is capped so that every participant gets reviewed work rather than a seat, which limits how fast we can scale and is the reason we keep the waiting list honest about it.

  • Academy
  • Capability
  • Teams

Written by

Yara Benkhaled — Head of Academy

Builds the capability programs behind extend Academy.