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10 / Industry

Lifestyle

Where experience does the talking

In lifestyle brands, product features rarely sell themselves. We help brands turn them into experiences people can see, feel, and talk about. For Jotun, we transformed a product claim into a live sensory experience that generated unprecedented buzz. And with brands like L'Oréal, Laverne, and AlMajed Oud, we created campaigns that connected products with culture, influence, and desire.

Lifestyle work

Clients in this sector

  • Jotun
  • L'Oréal
  • Laverne
  • Al Majed Oud

Our work in action:

Case 01

Jotun Fenomastic Wonderwall Life

Nobody trusts a paint that claims to have no smell, so we didn't claim it, we proved it. We brought five of the region's most loved names to a sensorial dinner in total darkness, where Jotun's odourless Fenomastic Wonderwall Life made its own case, then let each of them carry the buzz to their audiences.

  • Jotun Fenomastic Wonderwall Life campaign
  • Total impressions12M
  • Engagement+15%
  • Sales increase in two months+8%